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Alzheimer’s Research UK stakeholder e-newsletter
Brief: copywriting and research
Job description: As part of its relaunch in 2011, Alzheimer’s Research UK began to issue an e-newsletter for stakeholders, including politicians, research funders and those with a commercial interest in dementia research. I researched and wrote the copy for this. The aim was to present relevant news in an engaging, brief format, but with sufficient detail to spread awareness of the charity as the expert voice regarding all matters related to dementia research.
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