- About me
- Copywriting examples
- Copy-editing examples
- Proofreading examples
Brief: copywriting and copy-editing
Job description: Jeremy Tankard Typography was producing a promotional leaflet to be mailed out to 7,000 UK/US design companies with Creative Review magazine. The client wanted the text to be concise but detailed, without encroaching on the design elements showcased by the leaflet. I reworked the draft text to match the precision and flair of the work it was promoting.
Job description: To mark its 50th anniversary, Dixon International Group wanted to produce a newsletter for its staff. Once we had agreed the contents, I collected all the relevant information and some draft copy, then wrote and edited the newsletter. It was distributed at the company’s 50th anniversary celebrations.
Job description: Alzheimer’s Research UK needed a style guide to ensure consistency and brand reinforcement across all their public-facing communications. I compiled this after researching style guides from other organisations and reviewing the existing communications produced by Alzheimer’s Research UK. The charity communicates with a range of audiences, including fundraisers, grant-giving bodies, scientists, the media and government, so it was important to produce a guide that would be recognised as an essential, easy-to-use reference across departments.
Job description: Job description: Barnardo’s were launching the Big Tea Party, a new fundraising event for playgroups and nurseries. I was asked to write inspiring, warm and friendly copy for the Big Tea Party website and fundraising pack. The target audience were ‘rushed off their feet’ nursery and playgroup coordinators, a group who normally struggle to engage in existing fundraising propositions. As well as writing the copy, I contributed some ideas for Big Tea Party activities. Since it was launched in the autumn of 2012, the campaign has had a very good response rate.
Brief: research, copywriting, overseeing design and publication, proofreading
Job description: Alzheimer’s Research UK wanted to make a case for more investment in dementia research by the government and other funders. The charity had obtained some initial data about the UK’s dementia research capacity. I developed the project by commissioning Evidence, a business of Thomson Reuters, to supply more data, and also by conducting my own research among dementia scientists working in the UK. I then analysed and presented the results, including 120 questionnaire responses, in this 40-page stakeholder report.
Brief: copywriting and research
Job description: As part of its relaunch in 2011, Alzheimer’s Research UK began to issue an e-newsletter for stakeholders, including politicians, research funders and those with a commercial interest in dementia research. I researched and wrote the copy for this.
Brief: research and copywriting
Job description: As Researcher for Dr Ian Gibson MP (Norwich North 1997–2009), I researched and wrote speeches and articles on a broad range of topics for a variety of general and specialist audiences. Ian was a leading opponent of university top-up fees in 2003–04, during which time I wrote many articles and speeches for him on the issue.
Brief: copywriting and research
Job description: pH7 was a quarterly health magazine primarily for parliamentarians, published by Parliamentary Communications, now Dods. I regularly contributed feature articles on national and international health issues.