- About me
- Copywriting examples
- Copy-editing examples
- Proofreading examples
Brief: copywriting and copy-editing
Job description: Jeremy Tankard Typography was producing a promotional leaflet to be mailed out to 7,000 UK/US design companies with Creative Review magazine. The client wanted the text to be concise but detailed, without encroaching on the design elements showcased by the leaflet. I revised the draft text to match the precision and flair of the work it was promoting.
Job description: As part of its 50th anniversary and a strategic review, Dixon International Group wanted to improve its in-house communications by introducing a printed staff newsletter. Once we had agreed the contents, I collected all the relevant information and some draft copy, then wrote and edited the newsletter. It was distributed at the company’s 50th anniversary celebrations.
Job description: Alzheimer’s Research UK needed a style guide to ensure consistency and brand reinforcement across all their public-facing communications. I compiled this after researching style guides from other organisations and reviewing the existing communications produced by Alzheimer’s Research UK. The charity communicates with a range of audiences, including fundraisers, grant-giving bodies, scientists, the media and government, so it was important to produce a guide that would be recognised as an essential, easy-to-use reference across departments.
Job description: Job description: Barnardo’s were launching the Big Tea Party, a new fundraising event for playgroups and nurseries. I was asked to write inspiring, warm and friendly copy for the Big Tea Party website and fundraising pack. The target audience were ‘rushed off their feet’ nursery and playgroup coordinators, a group who normally struggle to engage in existing fundraising propositions. As well as writing the copy, I contributed some ideas for Big Tea Party activities. Since it was launched in the autumn of 2012, the campaign has had a very good response rate.
Brief: research, copywriting, overseeing design and publication, proofreading
Job description: Alzheimer’s Research UK wanted to make a case for more investment in dementia research by the government and other funders. The charity had obtained some initial data about the UK’s dementia research capacity. I developed the project by commissioning Evidence, a business of Thomson Reuters, to supply more data, and also by conducting my own research among dementia scientists working in the UK. I then analysed and presented the results, including 120 questionnaire responses, in this 40-page stakeholder report.
Brief: copywriting and research
Job description: As part of its relaunch in 2011, Alzheimer’s Research UK began to issue an e-newsletter for stakeholders, including politicians, research funders and those with a commercial interest in dementia research. I researched and wrote the copy for this.
A Discourse on Domination in Mandate Palestine: imperialism, property and insurgency
Zeina B. Ghandour
Date: 2006, 2008
Brief: proofreading, light copy-editing and formatting in accordance with publisher’s house style
Job Description: I first proofread this when it was being submitted as a PhD thesis at the London School of Economics (LSE). Two years later, when it was being published as a book by Routledge, Zeina asked me to convert the manuscript into the publisher’s house style.
The Silent Minaret
Brief: critique and feedback
Job description: I read through several drafts of this novel, suggesting changes, edits and aspects for further development.
Brief: copywriting and research
Job description: pH7 was a quarterly health magazine primarily for parliamentarians, published by Parliamentary Communications, now Dods. I regularly contributed feature articles on national and international health issues.
Brief: research and copywriting
Job description: As Researcher for Dr Ian Gibson MP (Norwich North 1997–2009), I researched and wrote speeches and articles on a broad range of topics for a variety of general and specialist audiences. Ian was a leading opponent of university top-up fees in 2003–04, during which time I wrote many articles and speeches for him on the issue.
Date: since 1999
Brief: copy-editing and proofreading
Job description: I have copy-edited and proofread several PhD theses for students at the School of Oriental and African Studies (SOAS), London School of Economics (LSE) and Central St Martins. Subjects have included Arabic and African literature, law, economics, education and Islamic art. For some of these students, English has not been their first language. Most of this work has come to me through word of mouth recommendations.