Brief: copywriting

Job description: Alzheimer’s Research UK needed a style guide to ensure consistency and brand reinforcement across all their public-facing communications. I compiled this after researching style guides from other organisations and reviewing the existing communications produced by Alzheimer’s Research UK. The charity communicates with a range of audiences, including fundraisers, grant-giving bodies, scientists, the media and government, so it was important to produce a guide that would be recognised as an essential, easy-to-use reference across departments.